Morsel
brand identity, user experience, website design + development, photo + video, brand experience + products
A refresh was needed and we delivered a new name, brand identity, and custom WordPress website for a plant-based food delivery service based in Savannah, Georgia. (We can attest, the food tastes as good as it looks!)
NAMING
We kicked off this project’s deliverables with a refresehed name. Previously named, Flux Nourishment, we began exploring names that better fit the brand missionL
Creating plant-based fuel for your soul and delivering it to your door each week.
LOGO
A logo system was created with primary, secondary, and tertiary logo marks to ensure a cohesive branding experience across a wide variety of use cases.
BRAND IDENTITY
Inspired by a comment by the founder that each piece of ginger is cut with the thought that “this is so good for you!” Morsel alludes to each meal being crafted to be filling, fueling, and good for you down to the last morsel.
CUSTOM WORDPRESS DESIGN + DEVELOPMENT
A custom Wordpress website was built to achieve the following goals — share the mission + vision of the newly branded company, feature meal plan options, create a backend experience that allowed for menu planning, and create a website that looks good enough to eat!
PHOTOGRAPHY + MORE
Multiple photo shoots were had around beautiful plant-based food to capture the offerings and vibe of Morsel. Beyond photography, we’ve also helped the brand come to life by way of t-shirts, delivery boxes, and the logo gracing their brick-and-mortar storefront.
Storefront Signage
Meal Delivery Packaging